What does the real estate agent website and care plan cost?

$500 to start, then $499/mo. The build is included in the setup, so there's no separate upfront build cost.

What's included in the care plan?

I build your site, then keep it running: hosting, security, and backups. I handle your changes, up to a couple hours a month. It also includes the get-found engine: Google Business Profile, reviews, and local SEO.

Do I own my website and my leads?

Yes. You own all of it: the domain, the site, the content, and the leads. Leads land in PREP, free to start, or your own CRM. Not a lost inbox.

Is there a minimum term?

The agent care plan is 12 months, because get-found work takes that long to build up. Team sites are 18 months. Leave early and you settle the remaining build. After that, it's month to month.

How much does PREP cost?

PREP is free to start, and leads land there from day one. Upgrade to $49/mo when you want it chasing your follow-ups for you.

What does a real estate team website cost?

From $1,500 to start, then $1,500/mo. A custom site for your whole team, built and run by me. You own it.

Founder · Builder · Real Estate Tech

Ryan Pierce

I build real estate agents a website that gets found on Google. It captures the leads you're missing. Founder of PREP.

Where are your leads slipping? Find out free.Or book a call

I build software for real estate agents. Phoenix, AZ.

Past

Started by running. Stayed by shipping.

Oregon Tech, 2014 to 2018. Engineering degree and two seasons as track captain. Get up when it's cold. Do the work when nobody's watching.

Nike came next. Years writing software at scale. Monitored big sneaker launches. Learned what real systems break under. Why senior engineers sneer "this won't survive in prod." Why the on-call rotation exists.

2014–2018Oregon Institute of Technology. Engineering degree. Two-time cross country / track captain.
2018–2021Nike. Enterprise software for global commerce. Sneaker drops at scale.

Present

Three things at once. By design.

Engineer at Gap during the day. Building PREP nights and weekends. Consulting brokerages whenever a problem shows up.

The day job pays rent. It also keeps me embedded in a real engineering org. PREP gets built whenever the kid's asleep. The consulting work pulls cash forward and feeds PREP its first customers. Each one funds and unblocks the next.

Brokerage owner reading this? PREP exists because nobody was building it for the people who actually needed it. Engineer reading this? You've probably got your own side project that won't shut up.

Based in Phoenix. Husband, dad, distance runner.

Skills

What I build with.

AI & Automation

Claude API · ChatGPT · Vercel AI SDK
Claude Code · OpenAI Codex
Claude Skills · Subagents · Agent Teams · MCP
n8n · Make · Zapier · Airtable · Fillout

Languages & Frameworks

TypeScript · Next.js 15 · React 19 · Tailwind
Java · Spring Boot

Data & Infrastructure

Postgres · MongoDB · Prisma · Supabase
Kafka · RabbitMQ · SQS · SNS
AWS · Vercel · Databricks · Lambda
Stripe · Google Analytics

Architecture

Microservices · Event-driven
Multi-tenant SaaS
CI/CD

Domain Expertise

Real estate transaction workflows
Order management · Inventory · Allocation
Enterprise React (Nike, Gap)

Credentials

Recent certifications.

AWS Technical Essentials
Amazon Web Services
2025
AWS Well-Architected Foundations
Amazon Web Services
2025
Tech Sales Certificate
CourseCareers
2025
B.S., Oregon Institute of Technology
Cross country / track captain. Academic all-conference.
2014–2018

In progress

AWS Solutions Architect Associate
Amazon Web Services
Expected 2026
GCP Associate Cloud Engineer
Google Cloud
Expected 2026

Also: Certified Scrum Product Owner (CSPO) · Scrum Alliance · 2021–2023.

Featured Work

Three things I've shipped.

More follow as consulting engagements close.

PREP

Pierce Real Estate Platform

LIVE

Live B2B SaaS for agents, TCs, and brokerages. Transaction management, CRM, automated workflows, and AI-assisted lead follow-up. Replaces the spreadsheet-plus-disconnected-tools setup most shops run on.

SNKRGarage

Sneaker drops, captured live

LIVE

Founder venture under Pierce Industries LLC. Scrapers across major sneaker sites feed a background worker that captures live drop data: prices, release dates, retailer locations, images. Frontend renders the feed in real time.

Pierce Brand Agency

The agent system that built this site

Custom Claude Code agent system. 5 specialists (Brand Director, Designer, Storyteller, Engineer, Reviewer), 4 skill domains, automated learning hooks, single quality gate. The site you're reading is what it built.

Offerings

Websites for real estate agents, built and run for you.

Start where you are. A free scorecard. A site I build and run. Or a whole-team system.

How it works (same for everyone)

Run the scorecard, or skip straight ahead.
Tell me about your business. A quick form, or a call if you'd rather.
I send you a written proposal.
You sign. I build.

Every client gets a proposal before anything's signed. Form or call is your choice, not your tier's.

The 2-minute scorecard

Free

2-minute scorecard

Answer 4 questions about your leads and follow-up. Get a straight score and where you stand. 2 minutes. No email wall until you want more.

Run the scorecard →

Best fit for most agents

Your real estate agent website + care plan

Get found on Google. Capture your leads. Forget the tech.

$500 to start

then $499/mo

What you get

I build your site, then keep it running: hosting, security, backups.
I handle your changes, up to a couple hours a month.
The get-found engine: Google Business Profile, reviews, and local SEO.
Leads land in PREP, free to start, or your CRM. Not a lost inbox.
You own all of it: domain, site, content, and leads.

The honest part

New features or a bigger build? I quote those first.
12 months, so the build, upkeep, and growth have time to work.
12 months is a real commitment. Leave early and you settle the remaining build. It's in the agreement. After that, month to month.

Start here

A form or a call, your choice. Then your proposal.

Or book a call →

Real estate team website

One system for your whole team.

From $1,500 to start

then $1,500/mo

A custom site for your whole roster, built and run by me.
You own it. I keep it running and growing.
Bigger builds get quoted first.
18 months, because a team's build and growth take longer to land.

Start here →

A form or a call, your choice. Then your proposal.

Or book a call →

No big upfront build cost. The build's included, and you own it all.

You start on PREP free. Leads land there from day one, not an inbox. Upgrade to $49/mo when you want it chasing your follow-ups for you.

Prefer to prepay the year? 2 months are on me.

Future

Where this is going.

The next year is about converting attention into anchors. The five years after are about whether the bets land.

I'd rather be specific and wrong than vague and bulletproof. The lines below get rewritten as the work either lands or doesn't.

Next 12 months

PREP hits 100 paying customers. One client goes audit to implementation to retainer end-to-end. 3 LinkedIn posts a week, 2 Medium articles a month, PREP blog ramping up. First brokerage owner who's never met me books the audit.

Next 5 years

AI automation becomes how brokerages operate by default. PREP wins on workflow. Pierce Industries grows from one product to a small portfolio. Eventually full-time on Pierce Industries.

Writing

Where I write.

Four places. All in the rotation. Posts ramp up through 2026.

Contact

Pick a door.

Calendly, email, DM. I read all three. Replies go out within a business day.

Book a call

Direct booking opens soon.

In the meantime, email me and I'll get a call on the calendar within a business day.

Email Ryan

Free: the 2-minute real estate scorecard

Score your leads and follow-up. See where you stand, and what to fix first.

Get the occasional, no-fluff note on what I'm shipping.